Project Center
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Strategic Communications and Marketing partners with campus leaders and program owners on communications that advance Casper College’s institutional priorities and the college’s brand reputation. Our role is to help the college communicate with one voice that is clear, consistent, and credible especially for external audiences and high-visibility initiatives.
To ensure strategic alignment, quality, and compliance, project requests are submitted by designated roles. If you’re not sure whether your request is a fit, submit it anyway or contact us and we’ll help route you to the right path, including templates and quick consultation when full partnership isn’t needed.
We prioritize work that has institution-level impact, particularly communications that reach external audiences or carry reputational, accessibility, compliance, or executive visibility considerations.
Examples of projects well-suited for Strategic Communications and Marketing partnership:
To focus Casper College’s limited communications capacity on high-impact, institution-level priorities, Strategic Communications and Marketing is moving away from a high-volume “production shop” model. We still support routine needs through templates, toolkits, and coaching, but we will no longer prioritize one-off production requests that are not tied to a clear audience, goal, and strategic outcome.
In most cases, we will redirect these requests to self-service tools or a scaled approach:
To keep our work focused on strategic outcomes and brand stewardship, requests are submitted by roles responsible for institutional or program marketing and communications outcomes.
Primary requestors (approved submitters):
This guide helps you choose the right level of support based on impact, timing, and complexity.
If the request involves safety, reputational risk, or potential media attention, do not submit a standard ticket first. Contact us directly.
Before submitting, ask:
If you can answer these clearly, your request is likely a good fit. Each project has its own set of questions and need for information that is outlined on the project request form system.
To reduce last-minute scrambles and improve results, Strategic Communications and Marketing often delivers support as packages rather than one-off pieces (for example, a flyer request without a web page, email plan, or call-to-action). Packages bundle the most effective elements for a specific goal and audience, so communications are consistent, accessible, and easier to execute on time.
How packages work
Common Packages
1) Event Promotion Package (standard)
2) Program/Enrollment Campaign Package
3) Major Announcement / Reputation Package
4) Internal Engagement Package
Why we use packages: improve outcomes by aligning message, channel, timing, and calls-to-action while reducing rework and ensuring brand and accessibility standards are met. If time is limited, we’ll recommend the smallest package that can still be executed well within the available window.
Strategic Communications and Marketing partners on projects that advance Casper College’s institutional priorities and strengthen the college’s brand reputation. We prioritize work that is external-facing, high-visibility, conversion-focused, or requires brand/compliance governance.
If your need is primarily routine or local in scope, we can still help by providing templates, guidance, and consultation so your communications remain on-brand and compliant.
Projects that represent the college at the highest level or require message discipline and stakeholder alignment.
Journey-based, conversion-focused communications that move prospective students toward inquiry, application, and enrollment.
Strategic campaigns that support persistence and success through timely, targeted communications.
Work that protects and strengthens Casper College’s brand consistency and reputation.
Brand guidelines, toolkits, templates, and training
Proactive storytelling that reinforces Casper College’s value and credibility.
Work that requires coordinated messaging, responsiveness, and risk management.
Projects that shape Casper College’s digital presence and improve performance.
Projects with broad community relevance or college-wide visibility.
Support that helps campus content contributors communicate effectively and consistently.
Even when a project isn’t prioritized for full production support, we can provide:
When you submit a request, please be ready to provide:
One Point of Contact and Consolidated Feedback (Required)
To protect timelines, reduce rework, and ensure consistent approvals, each project must have one designated Point of Contact (POC). The POC is responsible for coordinating internal input and submitting consolidated feedback to Strategic Communications and Marketing.
Requirements:
If these requirements are not met:
During predictable high-volume periods, in the early part of the fall semester and again mid-spring semester, Strategic Communications and Marketing will shift a larger share of capacity to enrollment and recruitment priorities (including key campaign, web, and outreach efforts). During these windows, routine production requests may experience longer turnaround times, and we may recommend a scaled approach or use of templates/toolkits to meet deadlines while protecting quality and compliance.
Below is a sample timeline to show the typical steps involved in a strategic communications project. Timelines vary based on complexity, approvals, and whether the project includes paid media, web work, photo/video, or multiple stakeholders.
Week 1: Intake and discovery
Week 2: Strategy and messaging
Weeks 3–5: Production
Week 6: Launch readiness
Weeks 7–8: Launch and optimization
Common factors that affect timeline
Days 1–3: Intake and triage
Days 4–7: Drafting and creation
Days 8–12: Review and revisions
Days 13–15: Publish and closeout
Common factors that affect timeline
This timeline assumes a modest-scope conference with a defined audience, a clear registration path, and basic promotional support (web/blog, email, flyer, campus TVs, social). Actual timing varies based on approvals, speaker confirmation, venue details, and whether paid media, video, or complex web work is included.
Intake and strategy alignment (Week 1)
Goal: confirm purpose, audience, and what success looks like.
Key outputs:
Messaging and content plan (Week 2)
Goal: lock event narrative and the information architecture people need to register.
Key outputs:
Build core assets (Weeks 3–4)
Goal: create the minimum viable “event package.”
Key outputs:
Launch promotion (Weeks 4–5)
Goal: start awareness and drive registrations.
Key outputs:
Optimize and fill gaps (Week 6)
Goal: address low-performing messages/channels and strengthen conversion.
Key outputs:
Final push and readiness (Week 7)
Goal: reduce confusion, prevent no-shows, ensure consistent messaging.
Key outputs:
Execution and day-of communications
Goal: support attendee experience and reputation.
Key outputs:
Closeout and evaluation
Goal: document results and improve next time.
Key outputs:
We plan work to maintain quality, accessibility, and brand consistency. Submitting early improves outcomes and reduces rework.
Standard
Priority
Urgent / Rapid response
Important note: When timelines are limited, we will recommend a scaled approach that protects quality and compliance by focusing on the highest-impact essentials that can be completed in the time available (for example: a clear event webpage/registration path and a concise, targeted email and social promotion package), rather than attempting a full campaign.
Requestors should also consider audience decision time: effective communications require enough lead time for people to notice, understand, and take action. If an event or deadline is too close for the audience to realistically respond, we may recommend adjusting the promotion plan (or the timing of the event) to achieve better outcomes.
We help ensure college communications are consistent with Casper College’s visual identity and standards. The Brand Standards manual emphasizes consistent use of approved marks, colors, and typography, and notes that the brand is more than a logo. It’s how the college acts and speaks.
A few key reminders:
Streamlined Promotional Products
Departments can purchase directly from licensed vendors when using their specific department lockups. Here is everything you need to know about the process:
Preferred and Licensed Vendors
To protect the Casper College brand, all items featuring college trademarks must be produced by a licensed vendor. For a list of licensed vendors, contact Eric Valdez at eric.valdez@caspercollege.edu as the list changes from time to time.
A New Way of Thinking About Promo Items
Our goal is to empower your department while keeping the college’s visual identity consistent.
Custom Artwork Policy
Not sure where your request fits?
Contact us and we’ll help you choose the fastest, most effective path whether that’s full partnership, consultation, templates, or referral.
Email: pr@caspercollege.edu