Marketing Toolkits - New Casper College

Many people contribute to marketing and communications as a secondary responsibility. Toolkits make that work easier by providing templates, checklists, and best practices you can use right away.

If your project is external-facing, high-visibility, conversion-focused, or requires brand/compliance review, Strategic Communications and Marketing can partner with you through the Project Center. If your need is routine or local, these tools will help you move quickly while maintaining quality and consistency.

Content Checklist

A short checklist that improves quality and reduces rework.

Audience: who is this for?
Purpose: what action should they take?
Key details: who/what/when/where/cost/contact
Call-to-action: register/apply/RSVP/learn more
Channel fit: web first for details; social/email drive to web
Accessibility: headings, alt text, captions, readable contrast
Accuracy: verify names/titles/dates/fees/links. Ask two other people to review.
Approvals: confirm required signoffs (when needed)

When to Request Help

Partner with Strategic Communications and Marketing when:

The communication is external-facing and high visibility
You need a campaign or multi-channel plan
You need paid media or conversion strategy
The topic is sensitive or reputationally significant
You’re unsure about compliance/accessibility
You’re planning a signature event or major initiative

Otherwise: use templates and consultation.