Marketing Toolkits

Marketing Toolkits help Casper College employees and student leaders communicate effectively while staying aligned with the college’s brand, accessibility, and compliance expectations. Many people contribute to marketing and communications as a secondary responsibility. Toolkits make that work easier by providing templates, checklists, and best practices you can use right away.

If your project is external-facing, high-visibility, conversion-focused, or requires brand/compliance review, Strategic Communications and Marketing can partner with you through the Project Center. If your need is routine or local, these tools will help you move quickly while maintaining quality and consistency.

Content Checklist

A short checklist that improves quality and reduces rework.

• Audience: who is this for?
• Purpose: what action should they take?
• Key details: who/what/when/where/cost/contact
• Call-to-action: register/apply/RSVP/learn more
• Channel fit: web first for details; social/email drive to web
• Accessibility: headings, alt text, captions, readable contrast
• Accuracy: verify names/titles/dates/fees/links. Ask two other people to review.
• Approvals: confirm required signoffs (when needed)

When to request help

Partner with Strategic Communications and Marketing when:

• The communication is external-facing and high visibility
• You need a campaign or multi-channel plan
• You need paid media or conversion strategy
• The topic is sensitive or reputationally significant
• You’re unsure about compliance/accessibility
• You’re planning a signature event or major initiative

Otherwise: use templates and consultation.