Strategic Enrollment Planning

Casper College is committed to exceptional and comprehensive education.  With this commitment we see it as our responsibility to critically evaluate and improve our services and performance. Strategic Enrollment Planning is one of the important activities we use to fulfill this responsibility. It is a data and performance driven process that looks at how well we attract, enroll, retain and complete college students.

Strategic Enrollment Planning is taking on a new look and approach in 2017. Below you will find information helpful in understanding the planning process.

The process is fluid and recursive, meaning that it doesn’t necessarily follow a linear path. An important outcome to the process is a better understanding of the college processes and of the needs of enrollees, so the process evolves as learning occurs. Generally, the process follows the path described in the figure on this page.

Goals and Strategies

1. GOAL: Increase overall enrollment through academic program review (APR), availability and delivery.

  • Strategy: To attract and retain students, Casper College will strive to provide academic programs that relate to incoming student demand, workforce demand, program cost, program demand and capacity, competition overlap programs, and flow of students among majors.

2. GOAL: Increase retention, persistence, graduation and completion of current and future students.

  • Strategy: To attract and retain students, Casper College will strive to provide a supportive, responsive, and collaborative environment focused on the success of students through cohort concentration.

3. GOAL: Increase enrollment through student support.

  • Strategy: To attract and retain students, Casper College will strive to provide a supportive, responsive, and collaborative environment focus on the success of non-cohort students.

4. GOAL: Improve efficiency and effectiveness through systems and process.

  • Strategy: To retain students without additional physical and human resources, Casper College will strive to improve processes and enhance student value within the college.

5. GOAL: Implement a comprehensive Marketing and Recruitment Plan that supports enrollment.

  • Strategy: Increase overall enrollment of academic programs by concentrating marketing and recruitment efforts on measures of brand and enrollment.

Key Performance Indicators

The strategic enrollment process is “data-driven,” meaning each step in the process is measured and evaluated against a performance standard. Measures of performance are referred to as Key Performance Indicators (KPIs). KPIs reflect the objectives and outcomes expected of the college. KPIs identified for the enrollment process include the following:

1. Enrollment  {semester and unduplicated annualized} (headcount and FTE for overall, BOCES, transfers, non-degree seeking, online);

a. New FTFT freshmen
b. New Transfers
c. All degree seeking
d. All certification seeking
e. All non-degree seeking

2. Student Progress (new freshman first-to-second year retention [IPEDS] and graduation rates [IPEDS], persistence rates, transfer rate, completers [IPEDS];

a. FTFT persistence fall to spring
b. All persistence fall to spring
c. Official Retention Rate
d. Official Graduation Rate

3. Diversity Enrollment (numbers enrolling and percentage of students from diverse backgrounds or under-represented groups demonstrating success);

a. New FTFT freshmen
b. New Transfers
c. All degree seeking
d. All certification seeking
e. All non-degree seeking
f. FTFT persistence fall to spring
g. All persistence fall to spring
h. Official Retention Rate
i. Official Graduation Rate
j. Online

4. Student engagement

a. CCSSE Data Report

Strategic Enrollment Planning (SEP) FAQs

What is SEP?

The Strategic Enrollment Process is a name given to the activities that attract, enroll, retain, and complete college students. Planning involves looking at this process in terms of its outcomes and value to students in a measurable way.

What is the benefit to SEP?

The goal of SEP is to grow enrollment and improve student retention and completion. Enrollment is fundamental to the college and impacts every area, so aligning enrollment functions and its goals has the opportunity to positively impact the entire organization.

Why is SEP important to Casper College?

SEP guides the college to define, align and measure its enrollment process. SEP isn’t something that can’t be merely copied from college to college, so it gives us the opportunity to address the unique circumstances in our community in a sustainable way.

Who’s involved in SEP?

SEP is made up of a core planning committee and three subcommittees including academics, student success, and marketing and recruitment. The core committee consists of executive leadership in the areas of academics and student success and representation from institutional research, marketing and public relations, student success, and academics. The subcommittees include representation from their key focus areas with both faculty and administrative representatives.

What does the SEP process involve?

The SEP process is split into four phases including preparation and data analysis, strategy development, goal setting, and implementation. The first phase includes identifying the SEP key performance indicators (KPIs) that will guide the identification of strategies in the second phase. The SEP process is continuous and recursive meaning it doesn’t necessarily follow a linear phasing of steps. Over the long-term, the college will use the SEP framework to continually improve.

What is the SEP timeline?

The SEP process kicked off in August 2016. The planning process will end in March 2017 at which time the college will implement the plan, monitor its performance, and adjust as necessary. SEP will continue as an ongoing and continuous process of improvement.

How much does SEP cost?

How can we afford this right now? SEP is designed as a process improvement activity that assists the college in developing a long-term and sustainable operational process for managing enrollment. Since the college’s student enrollment and outcomes are directly tied to the mission of the college, the college has invested in SEP with the understanding of its short- and long-term returns in mind. In other words, it is a short-term investment with long-term gains.

What is the outcome to the SEP process?

KPIs guide planning activities towards enrollment growth and improved outcomes. KPIs for Casper College’s strategic enrollment planning include enrollment growth, ensuring student progress, diversifying student enrollment, and enhancing student engagement.

Is SEP the same as program review?

No. Program review and SEP are distinctly different but they do have similarities in their overall goals for outcomes and enrollment. Program review looks at individual program demand, quality and costs. SEP maintains a broader view of the opportunities to grow enrollment and processes that impact enrollment, retention and completion. This is why the two must be coordinated since one impacts the other in terms of process and resources, however they complement and build on each other.

Will I have the opportunity to provide input to the SEP process?

Yes. At certain stages in the SEP process, you’ll be given an opportunity to review and provide input to KPIs, goals, strategies and actions. You may also be asked to participate in a specific goal or activity of the SEP process depending on your role or area of expertise at the college.

Will SEP impact my area?

With any process improvement activity there is a basic understanding that something will change, otherwise positive change cannot occur on its own. This doesn’t mean anyone will lose his or her job, however. A process change will naturally impact the way we perform our jobs each day. The college has always made it a priority to involve employees in designing their work.

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