MKT 1000 Sales (3L,3CR):
A survey of the principles and methods in the selling process from determination of customer needs and wants to closing the sale.
MKT 1100 Retailing (3L,3CR):
The fundamentals of retail store organization and management such as the types of retail stores, site selection, store layout, pricing, display, promotion, and personnel policies. Prerequisite: MKT 1000, 1300, or permission of the instructor.
MKT 1180 Sports and Entertainment Marketing (3L,3CR):
This course will help students develop a thorough understanding of the marketing concept and theories that apply to sports and entertainment events. The area this course will cover includes basic marketing, target marketing and segmentation, sponsoring, event marketing, promotions, sponsoring proposals, and implementation of sports and entertainment marketing plans.
MKT 1300 Advertising (3L,3CR): National, regional, and local media, layouts, and promotional policies.
MKT 2100 Principles of Marketing (3L,3CR)[E]:
Management’s approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing’s key role in profitable business operations are emphasized.
MKT 2200 Consumer Behavior (3L,3CR):
This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences. Prerequisite: MKT 2100 or permission of instructor.
MKT 2480 Cooperative Work Experience (Marketing) (1-3CR) (Max. 9):
Students are afforded the opportunity to gain practical on-the-job experience in their specialties. Students will be supervised by the program coordinator and the employer. A minimum of 80 hours of on-the job training represents one semester hour. The student must maintain 12 credit hours with a 2.0 GPA during the semester. Prerequisite: full-time retail merchandising major and permission of the program coordinator.