Navigate Caper College's Website
Banner
  • About Us
  • Want More Info?
  • Faculty
  • Degrees
  • Courses
  • Advisory Board
  • Memberships
  • Partnerships
  • School Home Page
  • Apply

Marketing photoThe Marketing Department at Casper College provides educational programs which will prepare students for either transfer to four year institutions, or various entry level positions in marketing including retailing, direct sales, customer service, etc.

Contact Information:    

Ginny Garner
Hospitality & Marketing Instructor
(307) 268-2600
BU 109
Weblink

     

Rachel Wright
Academic Assistant
307-268-2494
CS 116
Weblink

ACBSP banner logo

More Information Coming Soon!
  • Ginny Garner
    • Phone: (307) 268-1600
    • Office: BU 109
    • Weblink
  • Scott Nolan
    • Phone: (307) 268-2506
    • Office: BU 110
    • Weblink

MKT 1000 Sales (3L,3CR):
A survey of the principles and methods in the selling process from determination of customer needs and wants to closing the sale.

MKT 1100 Retailing (3L,3CR):
The fundamentals of retail store organization and management such as the types of retail stores, site selection, store layout, pricing, display, promotion, and personnel policies. Prerequisite: MKT 1000, 1300, or permission of the instructor.

MKT 1180 Sports and Entertainment Marketing (3L,3CR):
This course will help students develop a thorough understanding of the marketing concept and theories that apply to sports and entertainment events. The area this course will cover includes basic marketing, target marketing and segmentation, sponsoring, event marketing, promotions, sponsoring proposals, and implementation of sports and entertainment marketing plans.
MKT 1300 Advertising (3L,3CR): National, regional, and local media, layouts, and promotional policies.

MKT 2100 Principles of Marketing (3L,3CR)[E]:
Management’s approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing’s key role in profitable business operations are emphasized.

MKT 2200 Consumer Behavior (3L,3CR):
This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences. Prerequisite: MKT 2100 or permission of instructor.

MKT 2480 Cooperative Work Experience (Marketing) (1-3CR) (Max. 9):
Students are afforded the opportunity to gain practical on-the-job experience in their specialties. Students will be supervised by the program coordinator and the employer. A minimum of 80 hours of on-the job training represents one semester hour. The student must maintain 12 credit hours with a 2.0 GPA during the semester. Prerequisite: full-time retail merchandising major and permission of the program coordinator.

Advisory Board Information coming soon!
Memberships Information coming soon!
Partnerships Information coming soon!

| School of Business and Industry Home Page | Office Hours |
| Marketing Departmental Report |

Web Globe The world of business and industry is a dynamic and changing environment. Our programs offer a wide range of study and career choices and our faculty members take the time to help students explore the options and choose the best career path possible. Our degree programs focus on the education and skills needed in modern business and industry.

Casper College logoCasper College will be the foundation of your education and your career. START NOW!

 

Navigate our site
Home Page Contact Us Policies Mission/Vision/Values/Goals A to Z Index Return to the previous page. Home Page A to Z Index Events Search our site Find Faculty/Staff/Administration @ Casper College New Media @ Casper College